Go for the goal

Abstract

If you were sitting in your car wondering which way to turn out of your driveway, a map wouldn't do you much good unless you could decide on a destination. If you are directing the path of an organization, rather than a car, you cannot successfully plan unless you know what you want to accomplish. In short, the key to planning—like driving—is determining goals, for without clear goals you will not have useful plans.

Citation

Pennington, M.W. (1979), "Go for the goal", Planning Review, Vol. 7 No. 2, pp. 3-6. https://doi.org/10.1108/eb053869