Taking the chance out of choice

Abstract

The question most frequently posed by organizational planners and company executives is, “How, when, where, and in what direction should our firm proceed to reach its desired goals and objectives?” The decision‐making mechanisms available to planners for selecting and ranking alternative projects are often overlooked and need constant review. To demonstrate these mechanisms we will examine three projects being considered by National Tobacco Company, a fictitious firm. The figures used to illustrate each of the evaluation mechanisms are for clarification purposes only.

Citation

Jack Shapiro, H. (1979), "Taking the chance out of choice", Planning Review, Vol. 7 No. 3, pp. 9-12. https://doi.org/10.1108/eb053876