Public affairs planning at J.C. Penney

Abstract

The lesson is clear. The inability of American business to respond to its public responsibilities has spawned an underlying public distrust of the business community. Increased regulation, product lawsuits and the public's desertion of American‐made products reflect the shaky coalition between business and the public, which in turn has contributed to the general weakening of American business both at home and abroad.

Citation

Weiss, C.A. (1982), "Public affairs planning at J.C. Penney", Planning Review, Vol. 10 No. 5, pp. 14-46. https://doi.org/10.1108/eb053999