“A plea for relevance in academic writing”
Robert Fulmer
(Director of corporate management development at Allied‐Signal Corporation and Professor at Emory University in Atlanta.)
73
Abstract
A new generation of business teachers is performing in the national spotlight. During the past year, more students have been taught by professors Tom Peters, Ken Blanchard, Lee Iacocca, and Mark McCormack than the combined faculty of any business school in the country. Their writings are widely quoted and their speeches are big draws because there's a general assumption that their analyses are creditable observations of the real world.
Citation
Fulmer, R. (1986), "“A plea for relevance in academic writing”", Planning Review, Vol. 14 No. 1, pp. 4-4. https://doi.org/10.1108/eb054127
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited