Corning converts to strategic marketing
Arthur Daltas
(President of The Managers Group, a consulting firm in Concord, MA.)
Philip McDonald
(Died in January, was Dean of the College of Business Administra‐tion at Northeastern University in Boston.)
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Abstract
This case illustrates some of the principles in the authors' article, “Barricades to Strategic Marketing Thinking,” which appeared in the January/February 1987 issue of Planning Review.
Citation
Daltas, A. and McDonald, P. (1987), "Corning converts to strategic marketing", Planning Review, Vol. 15 No. 2, pp. 38-39. https://doi.org/10.1108/eb054184
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited