Selected highlights of the 1988 strategic management society conference
Bernard C. Reimann
(Chairman and Professor of the Department of Management and Labor Relations at Cleveland State University, Cleveland, Ohio)
33
Abstract
Will strategic planning be the next crusade for the pan‐European market that is scheduled to debut in 1992? The stunning turnout for the October 17–20, 1988, Strategic Management Society Conference—900 participants from 25 countries—indicates that both European firms and exporters from around the world view the new border‐smashing European Economic Community legislation as the opening shot in a land race for new markets.
Citation
Reimann, B.C. (1989), "Selected highlights of the 1988 strategic management society conference", Planning Review, Vol. 17 No. 1, pp. 20-27. https://doi.org/10.1108/eb054244
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited