The nuts and bolts of formulating differentiation strategy
Gary A. Getz
(Vice president in the Chicago office The MAC Group, a management consulting firm.)
Frederick D. Sturdivant
(Senior vice president and heads thethe firm' San Francisco office.)
1048
Abstract
All the functions of a company must support a differentiation strategy or it will be doomed to failure. This step‐by‐step, team‐oriented approach to differentiation development also defines the planner's role in the multifunctional process.
Citation
Getz, G.A. and Sturdivant, F.D. (1989), "The nuts and bolts of formulating differentiation strategy", Planning Review, Vol. 17 No. 5, pp. 4-9. https://doi.org/10.1108/eb054266
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited