Differentiating a commodity: Lessons from Tyson Foods

Abstract

In a feast of differentiation, Tyson Foods slices up more than 57 varieties of chicken products for four different major markets. Instead of selling broilers at 69 cents a pound, Tyson is a Fortune star selling marinated fillets at more than six times as much.

Citation

Thomas, J.G. and Koonce, J.M. (1989), "Differentiating a commodity: Lessons from Tyson Foods", Planning Review, Vol. 17 No. 5, pp. 24-29. https://doi.org/10.1108/eb054270