Pricing and differentiation strategies

Abstract

Differentiated pricing for every customer is a nifty strategy, but will it fly? Airlines divide the business folks from the tourists (the criteria being a reservation with a weekend day stay), and then price each seat accordingly.

Citation

Stern, A.A. (1989), "Pricing and differentiation strategies", Planning Review, Vol. 17 No. 5, pp. 30-34. https://doi.org/10.1108/eb054271