The driving force

Abstract

Question: From the strategic perspective, what keeps your decision making for all future product, market, or business development on target? Answer: the driving force. This is a description of the classic analytical model in use.

Citation

Tregoe, B.B., Zimmerman, J.W., Smith, R.A. and Tobia, P.M. (1990), "The driving force", Planning Review, Vol. 18 No. 2, pp. 4-11. https://doi.org/10.1108/eb054282