Inland Steel's joint venture: From competitive gap to competitive advantage

Abstract

Inland Steel's CEO committed the firm to on investment in a high‐tech joint venture with the Japanese in order to be competitive in the 1990s.

Citation

Darnall, R.J. (1990), "Inland Steel's joint venture: From competitive gap to competitive advantage", Planning Review, Vol. 18 No. 5, pp. 10-47. https://doi.org/10.1108/eb054298