Planning Speeds Technological Development
P. Ranganath Nayak
(Senior vice president with the consulting firm of Arthur D. Little, in Cambridge, Massachusetts)
72
Abstract
An analysis of how speed creates financial incentives and competititve advantage. For example, an Arthur D. Little study found that one automobile firm could potentially reduce its product development costs by $350 million just by cutting development time 20 percent.
Citation
Ranganath Nayak, P. (1990), "Planning Speeds Technological Development", Planning Review, Vol. 18 No. 6, pp. 14-19. https://doi.org/10.1108/eb054309
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited