Integrating scenarios into strategic planning at Royal Dutch/Shell
Paul J.H. Schoemaker
(Head, Decision Strategies International, a Chicago‐based consulting firm and is a senior fellow at Wharton's SEI Center for Advanced Studies in Management.)
Cornelius A.J.M. van der Heijden
(Professor, Business Administration at the University of Strathclyde, Glasgow.)
3272
Abstract
Shell developed a number of new methodologies to make scenario planning more meaningful to line managers. It also took steps to integrate the learning that takes place at the SBU level into the Group Planning System.
Citation
Schoemaker, P.J.H. and van der Heijden, C.A.J.M. (1992), "Integrating scenarios into strategic planning at Royal Dutch/Shell", Planning Review, Vol. 20 No. 3, pp. 41-46. https://doi.org/10.1108/eb054360
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited