Screening potential new products
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Abstract
A sophisticated screening system can focus the energies of the company on creating and developing products and services that will have greater likelihood of success.
Citation
Kuczmarski, T.D. (1992), "Screening potential new products", Planning Review, Vol. 20 No. 4, pp. 24-48. https://doi.org/10.1108/eb054364
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited