Mass customization through training at Lutron Electronics
Joel S. Spira
(Founder of Lutron, currently wears the hats of Chairman, CEO, and Director of Research.)
229
Abstract
Lutron Electronics Company adopted a strategy of mass customization and became the leading producer of lighting controls in the United States. But only under duress.
Citation
Spira, J.S. (1993), "Mass customization through training at Lutron Electronics", Planning Review, Vol. 21 No. 4, pp. 23-24. https://doi.org/10.1108/eb054423
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited