Putting the “Wow” back in strategy and marketing
Robert M. Randall
(Managing editor of Planning Review, is co‐editor with Liam Fahey of The Portable MBA in Strategy (New York: John Wiley, 1994), a Fortune Book‐of‐the‐Month Club selection.)
149
Abstract
Tom Peters urges CEOs to keep people and parts of the enterprise continually reinventing themselves, and to keep looking at oddball sources for new technology and at oddball people for fresh ideas. As chief strategists/marketers, they need to keep their organizations in search of “Wow!”
Citation
Randall, R.M. (1995), "Putting the “Wow” back in strategy and marketing", Planning Review, Vol. 23 No. 3, pp. 20-22. https://doi.org/10.1108/eb054508
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited