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Keeping the lead in an ever‐changing global landscape

Lester M. Alberthal Jr. (Chairman of the board of directors, president, and chief executive officer of EDS Corporation, based in Dallas, Texas.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 May 1995

54

Abstract

About five years ago, we at EDS began to rethink our corporate direction. We looked at our competencies and considered how to best apply them to leverage market opportunities. We brought in five successive “waves” of people from all areas of the company. Each wave considered different situations, such as economic threats, core competencies, and opportunities. Members of all five waves then met to craft our corporate strategy. The entire process involved about 2,000 employees.

Citation

Alberthal, L.M. (1995), "Keeping the lead in an ever‐changing global landscape", Planning Review, Vol. 23 No. 5, pp. 13-15. https://doi.org/10.1108/eb054521

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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