Marketing Strategies for Libraries

Abstract

Library services face many problems at the present time: problems to do with funding and priorities which lead to questions about how we can change and where our future lies. These questions concern the library's relationship with its external environment — its strategy. Such a strategic focus is one which all library managers would do well to develop.

Citation

Smith, B.B. (1983), "Marketing Strategies for Libraries", Library Management, Vol. 4 No. 1, pp. 1-54. https://doi.org/10.1108/eb054863