Industrial action replay

Abstract

Customers of one of ICI's industrial divisions are going to find themselves getting a new kind of sales pitch before very long. The salesman will have a neat little box which plugs into the aerial socket of a television set. Then he will drop a small circular package into the box, press the button, and the customer will be all set up to watch on his own television a technological‐cum‐educational‐cum‐sales film on the latest marvel offered by ICI.

Citation

Johnson, T. (1971), "Industrial action replay", Industrial Management, Vol. 71 No. 8, pp. 21-23. https://doi.org/10.1108/eb056100