It may be efficient but is it effective?

Abstract

Effectiveness and efficiency are often used interchangeably, as though they mean the same thing. But there is a difference, and it is one that explains a lot of the nonsenses which occur in the workplace. Gordon Humphreys and Andrew May — consultants with Binder Hamlyn Fry — describes the dangers of this confusion.

Citation

(1976), "It may be efficient but is it effective?", Industrial Management, Vol. 76 No. 8, pp. 14-17. https://doi.org/10.1108/eb056656