INDUSTRIAL MARKETING

Abstract

THE STORY of British industrial progress, profitability and growth over the last two decades is a sad and sorry saga of lost opportunities and drawn‐in horns. The men, the machines, the ideas were all there, and still are, but the will or skill to explore and exploit in the ways that the Germans the Japanese and the Americans were successfully demonstrating, was not.

Citation

(1980), "INDUSTRIAL MARKETING", Industrial Management & Data Systems, Vol. 80 No. 10, pp. 21-22. https://doi.org/10.1108/eb057120