Case: Fuji Fast Forward into the Future

Abstract

In November 1985, Fuji Photo Film (UK) Limited set up a new division devoted to the sales and marketing of audio and video tapes in the UK. How Fuji tackled the task, the Japanese/British management style and its influence on the new audio/video division's success are discussed by the divisional manager.

Citation

Foot, R. (1986), "Case: Fuji Fast Forward into the Future", Industrial Management & Data Systems, Vol. 86 No. 11/12, pp. 21-23. https://doi.org/10.1108/eb057461