Votre industrie touristique est‐elle concurrentielle?

Abstract

This article highlights how the competitiveness of a tourism industry relies on the strategic positioning of the organizations within the industry chain. It shows how a strategic position could be established under six conditions. The research also establishes that strategic positioning in the industry will be defendable when the organizations are capable to build customer loyalty and a partnership with suppliers. Such a position will give them bargaining power and allows the development of specific strategic competences.

Citation

Sabourin, V. (1995), "Votre industrie touristique est‐elle concurrentielle?", The Tourist Review, Vol. 50 No. 3, pp. 44-49. https://doi.org/10.1108/eb058197