Segmenting the use of a scenic highway
Abstract
This paper explores route‐choice patterns among motorists on a scenic road in south‐western Norway. Factor analysis is used to identify the characteristics of the types of motorists who seek particular benefits when they choose to travel along this specific route. Five factors were found: 1) experiencing landscapes and attractions; 2) outdoor recreation; 3) off the beaten track; 4) a suitable road; and 5) a variation of travel experiences. In conclusion, the paper offers an alternative framework of road choice structures.
Keywords
Citation
Kristian Steen Jacobsen, J. (1996), "Segmenting the use of a scenic highway", The Tourist Review, Vol. 51 No. 3, pp. 32-38. https://doi.org/10.1108/eb058227
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited