Modeerscheinung oder strategische notwendigkeit? Destinatiosbenchmarking am beispiel alpiner wintersportorte

Abstract

The paper emphasises the increasing importance and the role of destination benchmarking for the tourism industry. The first part of the paper critically discusses an existing benchmarking concept for destinations, namely “The Tourism Barometer” developed in the new German Federal States. In analysing the main weaknesses of this barometer approach an alternative way is shown towards a potential methodological re‐development of benchmarking exercises which can now include aspects of value generation for tourists and at the same time sharpen the analytical measurement of factors of production underlying the process of value creation in tourism. Thus, the proposed destination benchmarking model attempts to simultaneously integrate the related tourism supply and demand forces in the form of both, the destination specific resource use as well as the perceived customer value measured in terms of destination specific customer satisfaction. The proposed benchmarking system works with a battery of indicators which are being further employed in a data envelopment analysis (DEA). Based on empirical destination data from Austrian winter resorts a multivari‐ate DEA‐Model is presented, thus allowing an expost calculation of efficiency pattern in the creation of customer value. The concluding part of the paper explains the usefulness of data envelopment analysis for the field of destination management.

Citation

Fuchs, M. (2002), "Modeerscheinung oder strategische notwendigkeit? Destinatiosbenchmarking am beispiel alpiner wintersportorte", Tourism Review, Vol. 57 No. 3, pp. 20-28. https://doi.org/10.1108/eb058383