The challenge TQM

Abstract

Telecommunications is a global industry in which fast moving technological and market changes are creating new opportunities that need to be seized rapidly in an increasingly competitive environment. Quality has become a major differentiator. The managing director of STC Telecommunications tells how the company recognised the size of the opportunity available through improved quality and got started on TQM.

Citation

Gershon, P. (1989), "The challenge TQM", The TQM Magazine, Vol. 1 No. 4. https://doi.org/10.1108/eb059476