Responsible customer management
Dr Colin Coulson‐Thomas
(Chairman, Adaptation Ltd)
106
Abstract
A British Institute of Management report has revealed that most European organisations are focusing their attention on customer satisfaction. It suggests that everyone is responsible to the customer and that viewing their products/services through their customers' eyes is the way forward.
Citation
Coulson‐Thomas, C. (1991), "Responsible customer management", The TQM Magazine, Vol. 3 No. 2. https://doi.org/10.1108/eb059518
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited