Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008123. When citing the article, please cite: Betsy D. Gelb, (1985), “HOW MARKETERS OF INTANGIBLES CAN RAISE THE ODDS FOR CONSUMER SATISFACTION”, Journal of Consumer Marketing, Vol. 2 Iss: 2, pp. 55 - 61.

Citation

(1987), "Erratum", Journal of Services Marketing, Vol. 1 No. 1, pp. 11-17. https://doi.org/10.1108/eb059584