Communications assets in the information age: the impact of technology on corporate communications

Abstract

Examines the impact of communications technology on corporate communications up to the present and offers predictions of changes to come. Suggests that the Internet will eventually change lives and focuses on features which will affect corporate communications. Underlines the role of corporate communications in ensuring that new communications infrastructures serve the audience rather than vice versa.

Citation

Thompson, G. (1996), "Communications assets in the information age: the impact of technology on corporate communications", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 8-10. https://doi.org/10.1108/eb059592