The corporate cyber‐dash: a survey of corporate communication and the Internet

Abstract

Suggests that corporate communicators and Internet users work in a third‐party editorial environment that they cannot control, unlike advertisers. Identifies how the Internet is being used by communications managers, executives and professional staff and visualizes an emerging picture of how they forsee Internet use changing for them in the next four years.

Citation

Capozzi, L. and Sutherland, A. (1996), "The corporate cyber‐dash: a survey of corporate communication and the Internet", Corporate Communications: An International Journal, Vol. 1 No. 3, pp. 40-46. https://doi.org/10.1108/eb059597