Let's Get Back to the Basics of Global Strategy

Abstract

Any discussion among U.S. executives of such subjects as global initiatives, international market share, emerging lesser developed country markets, and opportunities in newly industrialized countries is consistently seasoned with horror stories related to uneven playing fields, currency inequities, and government intervention. Are these stories merely rationalizations, or do the problems they cite account for the sharp deterioration of U.S. market share around the world?

Citation

Rabstejnek, G. (1989), "Let's Get Back to the Basics of Global Strategy", Journal of Business Strategy, Vol. 10 No. 5, pp. 32-35. https://doi.org/10.1108/eb060059