Applying Expert Systems to Business Strategy

Abstract

Ever since they first emerged out of academic explorations into artificial intelligence, expert systems have made slow but inexorable progress toward commercial viability. In so doing, they have had to overcome several major obstacles, starting with the perception that expert systems were nothing more than the whimsical musings of philosophers pondering the question, Can machines think? (See the box on page 47 for key definitions.)

Citation

Ashmore, G.M. (1989), "Applying Expert Systems to Business Strategy", Journal of Business Strategy, Vol. 10 No. 5, pp. 46-49. https://doi.org/10.1108/eb060062