How to Enhance Customer Connections

Abstract

In an era of increasingly intense global competition, minimizing time to market has become key to corporate success. Casio, the Japanese consumer electronics company, has based its entire strategy on a continuing stream of new product introductions. Similarly, given the rapaciousness of corporate raiders, maximizing operational effectiveness is essential to corporate survival. Prime Computer, Jaguar, and a host of others have learned that lesson in exceedingly painful fashion.

Citation

Russel Craig, S. (1990), "How to Enhance Customer Connections", Journal of Business Strategy, Vol. 11 No. 4, pp. 22-26. https://doi.org/10.1108/eb060070