What Happens After Restructuring?

Abstract

In 1989, the Salt River Project (SRP), a utility that serves customers in and around the Phoenix, Arizona area, made significant changes in its organizational structure. The company started the process of revising its corporate culture to reflect changes in the business and marketing environment of the utility industry.

Citation

Ulm, D. and Hickel, J.K. (1990), "What Happens After Restructuring?", Journal of Business Strategy, Vol. 11 No. 4, pp. 37-41. https://doi.org/10.1108/eb060073