Strategies Behind the Winners and Losers

Abstract

Each year, the American Marketing Association recognizes new product excellence with the Edison Awards, named after (not surprisingly) Thomas Alva Edison. The recipients represent the best new products of the previous year based on the vote of 250 leading marketing and advertising executives recruited by AMA. These products, primarily in consumer electronics, package goods, and automotive segments, are chosen based on their innovation and marketplace success.

Citation

Hodock, C.L. (1990), "Strategies Behind the Winners and Losers", Journal of Business Strategy, Vol. 11 No. 5, pp. 4-7. https://doi.org/10.1108/eb060078