Launching a Financial Service: Case Study in Persistence

Abstract

Developing new products that become a financial success is a challenge for anyone, regardless of the industry. But for those in the service sector, and particularly the financial services industry, getting a new and successful product to market can seem particularly daunting. There are a number of reasons for this.

Citation

Klivans, J.M. (1990), "Launching a Financial Service: Case Study in Persistence", Journal of Business Strategy, Vol. 11 No. 5, pp. 8-11. https://doi.org/10.1108/eb060079