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Exposing Four Myths of Strategic Planning

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 1990

167

Abstract

How do you assess the quality of your planning tools? One approach is to look at the validity of the assumptions underlying them. Some of the most basic assumptions of planners are no longer valid; reexamining strategic myths helps ferret out those tools that need updating.

Citation

Hiam, A. (1990), "Exposing Four Myths of Strategic Planning", Journal of Business Strategy, Vol. 11 No. 5, pp. 23-28. https://doi.org/10.1108/eb060082

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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