Speeding New Products to Market

Abstract

Corporations that continue to downsize through attrition or staff cuts have a fundamental problem. How can they muster the resources to maintain their competitive edge and bring new products quickly and profitably into the marketplace? The solution: Eliminate company walls and borders to encourage change.

Citation

Bronikowski, K. (1990), "Speeding New Products to Market", Journal of Business Strategy, Vol. 11 No. 5, pp. 34-37. https://doi.org/10.1108/eb060084