A New Role for Computers in Strategic Management

Abstract

Thirty‐one senior‐ and middle‐level managers from Burr‐Brown Corporation, a multinational electronics manufacturer, held a three‐day meeting to evaluate the one‐ and five‐year strategic plans of each of the firm's eight divisions.

Citation

Dennis, A.R., Nunamaker, J.F., Paranka, D. and Vogel, D.R. (1990), "A New Role for Computers in Strategic Management", Journal of Business Strategy, Vol. 11 No. 5, pp. 38-43. https://doi.org/10.1108/eb060085