PRODUCT MODIFICATION MANAGEMENT

Abstract

It is generally accepted that a product life cycle is typically a continuum from introduction to termination of a product. The term product could include either a product or service. The earliest applications of the product life cycle concept were in fashion merchandising but it has gained acceptance in almost all areas of product management.

Citation

Barbee, C. and Eckles, R.W. (1992), "PRODUCT MODIFICATION MANAGEMENT", Competitiveness Review, Vol. 2 No. 1, pp. 8-9. https://doi.org/10.1108/eb060155