Out of the Boardroom and Into Practice: From Mission to CRM
Peggy Carlaw
(Vice president of business development at Impact Learning Systems)
Kurt Friedmann
(Director of business development at Impact Learning Systems)
156
Abstract
Develop an “experience” brand that takes missions out of boardrooms and puts them into the hands of front‐line employees.
Citation
Carlaw, P. and Friedmann, K. (2003), "Out of the Boardroom and Into Practice: From Mission to CRM", Handbook of Business Strategy, Vol. 4 No. 1, pp. 383-388. https://doi.org/10.1108/eb060293
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited