The Training Manager's Yearbook (2nd ed.)

Citation

(2001), "The Training Manager's Yearbook (2nd ed.)", Education + Training, Vol. 43 No. 2. https://doi.org/10.1108/et.2001.00443bad.004

The Training Manager's Yearbook (2nd ed.)

Books

The Training Manager's Yearbook (2nd ed.)AP Information Services£80ISBN 1902202295, 2000

Keywords: Training management

The Training Manager's Yearbook offers the chance to identify new business leads, prospect them by telephone, analyse and research a target market and even monitor competitors in the increasingly cut-throat world of training provision. The 2001 edition lists more than 5,700 training decision makers. The publishers claim that more than 80 per cent of entries have changed from last year's edition – a strong argument, one would think, for putting the information online.

The first half of the book lists information on major companies. The details include training contacts, business activities, number of employees, company turnover, training budget, training undertaken and details of external training providers. The second half provides details of some 3,000 training advisers and suppliers. This section deals with educational and vocational-training establishments, training companies and organisations. The details include numbers of employees, specialist staff, major clients, areas of specialisation and association memberships. There is also information on venues, products and services. All the sections are fully indexed, with the main sections indexed by type of service and by region.

New in the second edition are sections on training software and online training services, reflecting the increasing importance of online training and electronic learning within the industry. Will Hutton, Industrial Society chief executive, warns in the foreword that investment in training must be safeguarded and evaluation of training improved. Highlighting the key actions which training specialists can take, he comments: "Trainers need everyone in the organisation to understand that their raison d'etre is not to run courses but to improve performance." Commenting favourably on electronic learning, he says it offers new and dynamic ways of delivering training in a cost-effective way. He continues: "For many people, e-learning is even making training sexy again."

Another article within the directory, by Andrew Leigh, director of Maynard Leigh Associates, looks at the implications of online training in more depth. The directory supplements these articles with extracts from The Industrial Society's "Training Trends" survey.