Keywords
Citation
(2009), "The quest for happiness (talent retention)", Human Resource Management International Digest, Vol. 17 No. 2. https://doi.org/10.1108/hrmid.2009.04417bad.011
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
The quest for happiness (talent retention)
Article Type: Abstracts From: Human Resource Management International Digest, Volume 17, Issue 2
Parker D. Marketing Week (UK), 9 October 2008, Start page: 33, No. of pages: 3
Purpose – reports on how employees can be retained without breaking the bank. Design/methodology/approach – Considers how marketing functions can maintain high staff morale without spending money that is not available and presents case studies illustrating incentives and corporate entertaining. Findings – despite the economic downturn, 86 per cent of organizations are experiencing recruitment difficulties and 80 per cent report having retention problems. Contends that there are two factors for motivating staff: the first is to outline a clear picture of where the organization is heading and the strategy for getting there; the second is to align rewards with achievement. While some form of financial motivation helps, asserts that offering benefits which increase an individual’s sense of participation and self-esteem can be more important and the trick is to ensure that talented individuals can see the difference their input makes to the business. Comments that a good communication network within an organization that generates feedback is motivating as it helps people to feel more connected with the business and its aims but communication is also vital in finding out what will motivate different sectors of the workforce and what training will suit individual needs. Goes on to look at the value of incentive schemes and corporate entertainment. Originality/value – states that employees expect to have to work harder when the going gets tough but in return expect some sort of thanks from the management. ISSN: 0141-9285 Reference: 37AZ021
Keywords: Retention, Marketing, United Kingdom, Incentives