The cup that cheers (human resources at Tata Global Beverages)

Citation

Harrington, S. (2012), "The cup that cheers (human resources at Tata Global Beverages)", Human Resource Management International Digest, Vol. 20 No. 1. https://doi.org/10.1108/hrmid.2012.04420aaa.007

The cup that cheers (human resources at Tata Global Beverages)

Article Type: Abstracts From: Human Resource Management International Digest, Volume 20, Issue 1

Harrington S.Human Resources (UK), July 2011, Start page: 24, No. of pages: 3

Interviews Nalin Miglani, Chief HR and communications at Tata Global Beverages, whose brands include Tetley tea. Discusses the challenges facing the company because of the declining market for traditional tea, including the need to revitalize the brands and extend their appeal to a wider population. Looks at how human resources contributes to this, describing how it operates as a business player within the organization, differentiating between business partner and business player. Outlines how human resources has taken a key role in the transformation of the business and its restructure. In particular, describes how employees are involved in generating ideas for new products and strategies.ISSN: 0964-8380Reference: 40AP467

Keywords: Human resource management, Organizational change, Innovation, Tata Global Beverages