British Airways employees show their winning ways

Citation

(2011), "British Airways employees show their winning ways", Industrial and Commercial Training, Vol. 43 No. 6. https://doi.org/10.1108/ict.2011.03743faa.006

British Airways employees show their winning ways

Article Type: Notes and news From: Industrial and Commercial Training, Volume 43, Issue 6

British Airways launched a competition to encourage innovative working practices, to celebrate National Learning at Work Day.

The YouTube-based Winning Ways in the Workplace contest, organized in collaboration with e-learning specialist Brightwave and video-production partner Nice Media, was open to all BA employees. They were invited to create a short (maximum two-minute) smart-phone or camcorder video that demonstrated a technique, short cut or attitude that helped them to do their job more effectively.

BA hosted an event at its Waterside headquarters, near London’s Heathrow airport. For those who were a little unsure of their video-making capabilities, help was on hand from the Brightwave team. This use of video sharing to capture soft skills and knowledge dovetailed with this year’s National Learning at Work Day theme of Future Matters.

Wendy Stubbs, BA’s learning-innovations consultant, said: “This was the first time that British Airways had taken part in the National Learning at Work Day. We were able to celebrate adult learning and had some fantastic activities taking place throughout the day, including challenging people’s creativity in a fun way using technology.”

Charles Gould, Brightwave managing director, said of the contest: “User-generated learning content is a perfect complement to more formal workplace training. The effective use of new technology allows all employees to capture and share knowledge, contributing to a positive learning culture and improved performance.”