Special issue on building trust in financial services

Citation

(2013), "Special issue on building trust in financial services", International Journal of Bank Marketing, Vol. 31 No. 2. https://doi.org/10.1108/ijbm.2013.03231baa.002

Special issue on building trust in financial services

Special issue on building trust in financial services

Article Type: Call for papers From: International Journal of Bank Marketing, Volume 31, Issue 2.

Submission deadline: March 1, 2013

The International Journal of Bank Marketing in association with the Consortium for Trustworthy Organizations is soliciting manuscripts related to the role of trust in the marketing activities of financial services organizations.

The financial crisis experienced globally in the past few years has significantly depleted public trust in a wide range of financial services organizations. A trusting relationship is at the heart of many financial transactions and is a critical requirement for building long-term customer relationships. However, academic research on the role of customer trust in building strong relationships, specifically in the context of banks and financial institutions, is a relatively new area of inquiry. Scientific examination of issues related to building customer trust can provide financial services marketers with a clearer picture of the related benefits and challenges. To foster this in-depth examination, the International Journal of Bank Marketing will dedicate a special issue of the journal to ‘‘Building trust in financial services’’. Empirical papers that examine the dynamics of trust creation, its impact on customer relationships and business outcomes are sought.

Manuscripts will be reviewed through a double-blind review process. Submissions should be sent via email to Professor Robert F. Hurley (rohurley@fordham.edu), by March 1, 2013.

For additional information please contact Dr Robert F. Hurley, (International Journal of Bank Marketing special issue Guest Editor) at: rohurley@fordham.edu