Outstanding Paper Award

Citation

(2008), "Outstanding Paper Award", International Journal of Pharmaceutical and Healthcare Marketing, Vol. 2 No. 4. https://doi.org/10.1108/ijphm.2008.32402daa.003

Outstanding Paper Award

Article Type: Awards for Excellence From: International Journal of Pharmaceutical and Healthcare Marketing, Volume 2, Issue 4

Value-driven consumer e-health information search behavior

Lynn Goetzinger, Jungkun Park, Yun Jung Lee and , Rick WiddowsPurdue University, West Lafayette, Indiana, USA

Purpose – The search for online health-related information has become increasingly popular. This study examines online health information quality (relevance and clarity) and the perceived value of online health information search (social, utilitarian and epistemic) and how they relate to consumers’ satisfaction with their online health information search experience. The resulting intention to repeat a health information search over the internet is also included in a conceptual model to illustrate what drives the process.Design/methodology/approach – Structural equation modeling was utilized to simultaneously assess the proposed relationships among the constructs. Data from 263 online respondents were used to test the measurement and structural model.Findings – Results show that information relevance is strongly related to the utilitarian value consumers receive from information seeking, whereas information clarity is strongly related to epistemic value. Moreover, it is the utilitarian value of the information search that drives satisfaction with and intention to repeat online health information search.Research limitations/implications – Suggestions for web site designers in the healthcare industry and health care professionals are addressed. Web site designers should stress practical and functional features of web sites, while health care professionals should direct patients toward web sites that will provide users with the most utilitarian value. Although, the study is limited by its online data collection, results provide an initial attempt to develop a conceptual model that explains what may be happening within the world of online health information search behavior. Future research should address the exclusion of potentially important variables including internet skill level and specific types of searches.Originality/value – This study is unique in that it provides web site designers and health care professionals with clear insight into specific dimensions of online health information and value.

Keywords: Behaviour, Health and medicine, Information searches, Internet

www.emeraldinsight.com/10.1108/17506120710762988

This article originally appeared in Volume 1 Number 2, 2007, pp. 128-42 of International Journal of Pharmaceutical and Healthcare Marketing, Editor: Avinandan Mukherjee

Highly commended Award

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Outstanding reviewers

International Journal of Pharmaceutical and Healthcare Marketing

Mary Beth Pinto, Sam and Irene BlackSchool of Business, Research and Economic Development Center (REDC), Pennsylvania State University, USA