Citation
Leventhal, R.C. (2012), "Editorial", Journal of Product & Brand Management, Vol. 21 No. 6. https://doi.org/10.1108/jpbm.2012.09621faa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Editorial
Article Type: Editorial From: Journal of Product & Brand Management, Volume 21, Issue 6
It is my pleasure to present to you papers from the 7th Global Brand Conference of The Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation which was held at Oxford University in 2011. The focus of this conference was the increasingly important aspect of brand impact and long-lasting experiences that organizations seek in order to achieve brand success in the global marketplace. The topics that were addressed covered a wide spectrum and should give you some important insight to some of the more relevant issues that are being addressed today.
Richard C. Leventhal