Presentation training

Citation

(1999), "Presentation training", Leadership & Organization Development Journal, Vol. 20 No. 4. https://doi.org/10.1108/lodj.1999.02220dab.003

Presentation training

Keywords: Presentations, Face-to-face communication, Image

One of the major obstacles we face when speaking in public is the inability to see ourselves as others will. First impressions determine how we will be categorised. The Aziz Corporation has compiled a list of ‘‘types’’ to illustrate the differences between the way in which people view themselves and are, in turn, viewed by others.

1. 1.

   The Intellectual: generally favours casual, even scruffy attire, often going without a tie and sporting a cardigan rather than a jacket. His voice yo-yos between mumbled ramblings and inspired exclamations, making it difficult to follow his speech. He thinks that the power of his intellect is sufficient to engage the audience and earn their respect. The audience feel he sees them as intellectually inferior and therefore not work making the effort for.

2. 2.

   The Would-be Man: a real power dresser in a dark, sharp trouser suit whose appearance is probably void of any personal touches. Her voice is severe and vaguely reminiscent of your old head mistress. She thinks she will earn respect by making it clear from the very outset that she is not to be messed with, nor judged negatively on account of her sex. To her audience she appears unnatural, uncompromising and ready to stamp on anyone who gets in the way of her goals.

3. 3.

   The Little Boy Lost: his shirt is creased, and his suit does not quite fit properly. This coupled with unkempt hair and a hint of stubble makes him look flustered and uncomfortable. His delivery is rushed and unfocused and, as his anxiety increases, he slips into using casual and inappropriate language. He is noticeably flustered and concentrating too much on not fluffing his lines to have given due attention to his appearance. He comes across as too disorganised and anxious to be taken seriously and, therefore, not the type to do business with.

4. 4.

   The Glamour Puss: a lot of leg and cleavage will be on display, as well as too much make-up. She thinks that she can win the audience’s favour by encouraging them to take pleasure in her appearance and by charming them with her dulcet tones. The overemphasis laid on her physical appearance will make it virtually impossible for her to convince the audience that there is much intelligence to go with it.

5. 5.

   The Country Gent: kitted out in a dapper tweed suit, brogues and red braces, he wishes to personify a lifestyle of sophistication and wealth, proving he is part of the social elite. Every word is pronounced in the same monotonous and self-important manner. To his audience he risks appearing snobbish and out of touch with the real world.

Khalid Aziz, Chairman of the Aziz Corporation commented. "While we have devised these types for fun, the message that lies behind them is an important one. It remains the case that how you look and sound has a significant impact on how seriously you will be taken when giving a presentation. It is vital for business professionals to make sure their personal appearance and manner enhance, rather than hinder their performance.’’

The Aziz Corporation runs "Voice Development and Imaging Workshop" to help junior and middle management professionals make presentations. Telephone: 0171 329 0225.