Citation
(2008), "CEEMAN Case Writing Competition 2007", Management Decision, Vol. 46 No. 9. https://doi.org/10.1108/md.2008.00146iaf.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
CEEMAN Case Writing Competition 2007
Article Type: CEEMAN Case Writing Competition 2007 From: Management Decision, Volume 46, Issue 9
in partnership with Emerald Group Publishing Limited
The Central and East European Management Development Association (CEEMAN) is delighted to announce the winners of this competition that called for cases related to the overall theme of the 15th CEEMAN Annual Conference, “Globalization and Its Implications for Management Development”.
The 2007 competition gathered the record amount of 18 cases from 12 countries (Canada, Croatia, France, India, Jamaica, Kyrgyzstan, Portugal, Romania, Russia, Spain, Thailand, and Ukraine).
On the basis of the evaluations and motivations made by the members of the evaluation commission, the winner case of the CEEMAN Case Writing Competition 2007 was:
“A home market abroad: new departures of Fazer Bakeries in Russia”
by Andrey MedvedevInternational Management Institute of St Petersburg (IMISP), Russia
Its author, Professor Andrey Medvedev, received his award at the 15th CEEMAN Annual Conference in Istanbul, including a prize of €1,500 provided by Emerald.
The second place goes to:
“The Logoplaste case, innovation in the global market: from packaging to solution”
by Andre MorgadoNokia Siemens Networks, Portugal
The members of the commission have highly appreciated cases such us “The brand in the hand: mobile marketing at Adidas”, “Killer Coke: the campaign against Coca-Cola” and “Peer to peer file sharing and the market for digital information goods”, all written by representatives of well known business schools. These cases represent fully the most accredited international standards. Nevertheless, taking in consideration as well the spirit of the competition, the members of the commission have privileged the cases of less known authors and topics more close to the realities of the CEEMAN network.
We are pleased to be publishing an article based on the second placed winner in this issue of Management Decision. We hope you enjoy.
For more information on the CEEMAN Case Writing Competition, please visit: http://info.emeraldinsight.com/research/awards/